Rural areas characterized by resource-dependent industries often experience growth but also lock-in and transformation pressures. We ask what strategies industries and businesses pursue that successfully exploit the transformative potential of such a location and what prevents other industries and businesses from doing the same. Based on interviews with stakeholders and experts from the livestock and meat sector in a highly specialized location, we explore the will, resources, and capabilities of industries and actors to transform their businesses and entire value chains in ways that can stabilize the local growth regime. The analysis is based on a conceptual framework derived from resource-based and dynamic capability theories at the micro level and the concept of Strategic Action Fields (SAFs) at the meso level. The results suggest that incumbents from the old industrial core tend to counteract the transformation of the SAF with conservative strategies. Challengers from former support activities, in contrast, want to move away from cost competition towards new markets. Their product variation and horizontal diversification can exploit favorable cluster characteristics to develop future-proof capabilities. This should be encouraged, along with new entrepreneurial activity, even if the region is then no longer hosting the core industries of the transformed field.
